Focus on the mission
Industries that never expected to embrace I.T. are transforming. Every company, no matter how small or large, is becoming a technology company simply to remain competitive. Our goal is to abstract technical details and provide business outcomes. If your mission is to deliver a quality product or service, our mission is to make you successful.
This is should be a prospective customer's number one call to action, e.g., requesting a quote or perusing your product catalog.